Madison Services Group, Inc.

Small business is the cornerstone of our expertise. Our team is devoted to helping organizations and small businesses grow by providing policy expertise and legislative strategy. Policy decisions made at the federal level affect every aspect of profitable businesses and successful organizations. We provide a voice in Washington on their behalf.

Our expertise in government procurement is unmatched. Due to MSGI’s work on behalf of our clients, the SBA implemented the long-awaited Women Owned Small Business Procurement Program (WOSB). This program allows contracting officers to restrict bids for federal contracts to women-owned businesses in 364 NAICS codes. MSGI is dedicated to expanding contracting opportunities for all small and midsize businesses.  Our work on the HUBZone program has resulted in a modernization and expansion of the program. In addition, we successfully spearheaded an effort for midsize companies who have outgrown their SBA small size standard to have additional runway to compete in the federal marketplace. 

Access to capital is a major challenge that continues to plague the small business community. Since 2008, small businesses have seen a dramatic decrease in their ability to obtain both working capital and growth capital, especially women and minority business owners.  Women receive only 4% of all commercial loans. The White House and the Congress have been working to find solutions, such as investment tax incentives and providing loan guarantees backed by the Small Business Administration (SBA). Since nontraditional lenders an important source of dollars for many small businesses, we continue to advocate and educate small businesses about access to nontraditional sources of capital.

Tax policy and compliance impacts all businesses, regardless of their size or formation. The current tax code treats them differently, thus leading to disparities with respect to tax treatment. MSGI has generated grassroots support for tax reform to correct inequities in the tax code that hamper small business growth.

Small businesses face higher administrative and premium costs for health insurance. This puts entrepreneurs at an inherent disadvantage, as health insurance is an important benefit to attract and retain employees. Congress and the Administration should implement the healthcare reforms that support the more than 35 million workers employed by small businesses. Our advocacy is centered around ensuring small businesses have access to plans and reasonable prices.

Elizabeth Sullivan is the President of Madison Services Group, a woman-owned company that provides government relations and federal business development services. She focuses on federal procurement, small business and education policy. 

She currently leads the policy teams for the California Association for Micro Enterprise Opportunity (CAMEO), the leading voice for small and midsize federal contractors - the Montgomery County Chamber of Commerce, the HUBZone Contractors National Council, and a group of small and midsize IT value-added resellers,  GovEvolve. Elizabeth recently led the formation of the Secure Supply Chain Consortium, a group of small and midsize federal contractors that seek to provide constructive input to decision-makers who are tackling difficult supply chain security problems, such as the implementation of Section 889 and the Department of Defense's Cybersecurity Maturity Model Certification (CMMC).

Her expertise in government contracting includes shaping federal acquisition policy on Capitol Hill and analyzing federal procurement data to position companies to win federal contracts. She is currently pursuing a Masters of Studies in Law in Government Procurement and Cybersecurity at the George Washington University School of Law. Notably, she was featured on a panel at the Women Leaders in Defense and Aerospace Law & Compliance conference to give the small business contractor perspective on changing federal cybersecurity requirements.

Elizabeth is a graduate of James Madison University, and holds a master’s degree in Early Childhood Education. Prior to Joining Madison Services Group, Elizabeth was a Teach for America corps member in Chicago, IL. She currently serves as a member of the DC Teach for America Alumni Board.  

 Ann Sullivan is the Founder of Madison Services Group. She brings over 40 years of government relations experience in the United States Senate and the House of Representatives, serving in key advisory roles. Ms. Sullivan works with the United States Congress and the Administration to garner national attention for the small business community.

Her expertise includes business development programs, government procurement, healthcare, export development, and tax issues affecting small and midsize businesses.    

MSGI specializes in outreach to the small business community with an emphasis on women-owned and minority-owned businesses. Ann is recognized as the driving force behind implementation of the Small Business Administration's Women-Owned Small Business (WOSB) Federal Contract Program and has been a featured keynote speaker and moderator on many procurement panels nationwide. She is recognized around the country for her work to make meaningful policy changes that allow small business to access the federal marketplace. 

Ann recently formed the Women Veterans Business Coalition, a new policy voice for women veteran-owned businesses. She has also led the formation of the National Migraine Coalition, a women’s health group and a small business advisory council for a Fortune 100 company. 

Ms. Sullivan is part of the Montgomery County Chamber of Commerce Board of Directors and received the Enterprising Women of the Year Award from Enterprising Women Magazine, and was honored by Professional Women in Advocacy for Excellence in a Federal Issue Campaign. Ann is also the recipient of three prestigious Stevie® Awards for Women in Business, receiving the top honor in the categories of Lifetime Achievement —Business, Woman of the Year— Business Services, and Communications or PR Campaign of the Year—Public Affairs. She was chosen by Small Business Trends as a Top 100 Small Business Influencer, and the Sunlight Foundation named her as one of Washington’s four “perfectly bipartisan lobbyists.” Ann recently won the “Excellence in a Campaign for Women Serving Women” award from Professional Women in Advocacy.

Eliza Joyner is an Associate of Government Relations at Madison Services Group, bringing her experience at the Small Business Administration. At the SBA, Eliza worked both in the Office of Capital Access, and in the Office of the Administrator.

While in Capital Access, Eliza assisted with Capital Access policy changes to several loan programs by serving as communication liaison and representation for senior leadership. She also worked closely with large lending institutions and external stakeholder groups. During her time in the Office of the Administrator, Eliza assisted with the execution of the Paycheck Protection Program through her outreach with trade associations, banks, FinTech’s and other lending partners. She also supported the Administrator and the Chief of Staff in their external outreach and engagement. 

Prior to joining the SBA, Eliza attended Sewanee: The University of the South where she majored in International and Global Studies and minored in History.