Madison Services Group, Inc.
Top-tier advocacy that drives change.
Capabilities
ADVOCACY
With a broad range of subject matter expertise and experience, our team is focused on developing advocacy strategies that will produce results. Using our understanding of the legislative and regulatory processes, we proactively engage key players in Congress and the executive branch to create opportunities for action. MSGI acts as the organization’s policy voice, offering a turnkey policy team. Learn more about how we can make a difference for your organization with top-tier advocacy.
PROCUREMENT
A critical part of developing business with the government requires a comprehensive understanding of the federal landscape. Building on experience working with agencies and developing program's to help small businesses succeed in government contracting, MSGI also works with individual companies to strategize how to expand their federal footprint.
GROWTH & EXPANSION
Most important to your business or association's success is the essential need to focus on the future. We can assist you by developing and implementing growth strategies that fit your goals and objectives. By providing direction and vision, Madison Services Group can help your organization or company reach new levels of growth and success.
OUTREACH ACTIVITIES
In some instances, legislative issues have a more far-reaching effect than simply how your business runs - they can affect how Americans live. In cases like these, the best way of affecting change and influence is by developing grass-roots activities through cooperative efforts of local businesses and associations to ensure that messages and issues are heard in those districts throughout the country where it matters most. Madison Services Group provides an array of outreach activities for its clients including initiatives and programs proposed by Congress.
Elizabeth Sullivan | President
Elizabeth Sullivan is the President of Madison Services Group, a woman-owned company that provides government relations and federal business development services. She focuses on federal procurement, small business and education policy.
She currently leads the policy teams for the California Association for Micro Enterprise Opportunity (CAMEO), the leading voice for small and midsize federal contractors - the Montgomery County Chamber of Commerce, the HUBZone Contractors National Council, and a group of small and midsize IT value-added resellers, GovEvolve. Elizabeth recently led the formation of the Secure Supply Chain Consortium, a group of small and midsize federal contractors that seek to provide constructive input to decision-makers who are tackling difficult supply chain security problems, such as the implementation of Section 889 and the Department of Defense's Cybersecurity Maturity Model Certification (CMMC).
Her expertise in government contracting includes shaping federal acquisition policy on Capitol Hill and analyzing federal procurement data to position companies to win federal contracts. She is currently pursuing a Masters of Studies in Law in Government Procurement and Cybersecurity at the George Washington University School of Law. Notably, she was featured on a panel at the Women Leaders in Defense and Aerospace Law & Compliance conference to give the small business contractor perspective on changing federal cybersecurity requirements.
Elizabeth is a graduate of James Madison University, and holds a master’s degree in Early Childhood Education. Prior to Joining Madison Services Group, Elizabeth was a Teach for America corps member in Chicago, IL. She currently serves as a member of the DC Teach for America Alumni Board.
Ann Sullivan | Founder & Strategic Advisor
Ann Sullivan is the Founder of Madison Services Group. She brings over 40 years of government relations experience in the United States Senate and the House of Representatives, serving in key advisory roles. Ms. Sullivan works with the United States Congress and the Administration to garner national attention for the small business community.
Her expertise includes business development programs, government procurement, healthcare, export development, and tax issues affecting small and midsize businesses.
MSGI specializes in outreach to the small business community with an emphasis on women-owned and minority-owned businesses. Ann is recognized as the driving force behind implementation of the Small Business Administration's Women-Owned Small Business (WOSB) Federal Contract Program and has been a featured keynote speaker and moderator on many procurement panels nationwide. She is recognized around the country for her work to make meaningful policy changes that allow small business to access the federal marketplace.
Ann recently formed the Women Veterans Business Coalition, a new policy voice for women veteran-owned businesses. She has also led the formation of the National Migraine Coalition, a women’s health group and a small business advisory council for a Fortune 100 company.
Ann is part of the Montgomery County Chamber of Commerce Board of Directors and received the Enterprising Women of the Year Award from Enterprising Women Magazine, and was honored by Professional Women in Advocacy for Excellence in a Federal Issue Campaign. Ann is also the recipient of three prestigious Stevie® Awards for Women in Business, receiving the top honor in the categories of Lifetime Achievement —Business, Woman of the Year— Business Services, and Communications or PR Campaign of the Year—Public Affairs. She was chosen by Small Business Trends as a Top 100 Small Business Influencer, and the Sunlight Foundation named her as one of Washington’s four “perfectly bipartisan lobbyists.” Ann recently won the “Excellence in a Campaign for Women Serving Women” award from Professional Women in Advocacy.
Rebecca Pselos | Partner
Rebecca Pselos, President of Kite Tail Strategy, began partnering with Madison Services Group in 2021 to offer her expertise in government relations and navigating the federal procurement process to help businesses grow their federal presence.
Prior to joining Madison, Rebecca was the Deputy Associate Administrator for Congressional and Intergovernmental Affairs for the U.S. General Services Administration (GSA). She represented GSA’s Federal Acquisition Service, Technology Transformation Services, and Office of Government-wide Policy to Congress and other federal agencies. She also influenced legislation impacting federal procurement, technology modernization, and small businesses. Major pieces of legislation included National Defense Authorization Acts (NDAA), Coronavirus Aid, Relief, and Economic Security (CARES) Act, and appropriations.
In addition to government relations, Rebecca has over a decade of experience in federal procurement. She began her career at the Government Accountability Office (GAO), where she audited and reviewed major acquisition programs at the Departments of Defense (DOD) and Homeland Security (DHS). For example, she identified procurement best practices that could save the government up to $12 billion, at that time; successfully advocated for increased funding for the Coast Guard’s Deepwater program; and made recommendations to improve DHS’s management of major acquisitions. She then went on to assess National Aeronautics and Space Administration (NASA) procurements as a senior analyst with the Office of Inspector General. Her projects included auditing the agency’s management of service contracts, Earth science portfolio and leasing of launch pads to industry.
Recent areas of work have included GSA Schedules, Federal Risk and Authorization Management Program (FedRAMP), Technology Modernization Fund (TMF), GSA Centers of Excellence, 8(a) Streamlined Technology Application Resource for Services (STARS), Enterprise Infrastructure Solutions (EIS), e-Commerce Platform, Commercial Solutions Opening (CSO), Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR), and 889 supply chain risk management issues.
Rebecca received her Master’s in Public Policy from the College of William and Mary and is a proud undergraduate of Miami University.
Eliza Joyner | Associate, Government Relations
Eliza Joyner is an Associate of Government Relations at Madison Services Group, bringing her experience at the Small Business Administration. At the SBA, Eliza worked both in the Office of Capital Access, and in the Office of the Administrator.
While in Capital Access, Eliza assisted with Capital Access policy changes to several loan programs by serving as communication liaison and representation for senior leadership. She also worked closely with large lending institutions and external stakeholder groups. During her time in the Office of the Administrator, Eliza assisted with the execution of the Paycheck Protection Program through her outreach with trade associations, banks, FinTech’s and other lending partners. She also supported the Administrator and the Chief of Staff in their external outreach and engagement.
Prior to joining the SBA, Eliza attended Sewanee: The University of the South where she majored in International and Global Studies and minored in History.
David Watt | Partner
Dave Watt is Founder of Integrated Legal, a new kind of law firm. Mr. Watt believes that lawyers need to provide more value than ever before. All lawyers will understand a client’s business and defend their interests. An “integrated” lawyer will also deliver proactive, data-driven guidance to enable clients to seize opportunities. Integrated Legal is dedicated to delivering those results to small and mid-size companies.
Mr. Watt is a rare attorney with entrepreneurial experience. Prior to entering the legal profession, he co-founded and led a government contracting IT firm for over 10 years. This experience gives him unique insight to the challenges and opportunities of small and mid-size businesses. It also is foundational to his passion to opening doors for other entrepreneurs in the government contracting space.
Mr. Watt is a graduate of the University of Maryland, College Park with a B.S. in Business Administration, earned his J.D. from the University of Maryland Francis King Carey School of Law and is currently pursuing his LL.M. degree in National Security and Cybersecurity Law at the George Washington University Law School.
Stella | Director of Pawcurement
Client successes
MSGI client Tammy Williams, Founder and CEO of Envision2bWell Inc., testified in front of the House Small Business Committee, Subcommittee on Economic Growth, Tax, and Capital Access on women's entrepreneurship.
American Fashion Network (AFN) LLC, led by CEO Jackie Wilson of Syracuse NY, secures $46.8 million contract from the U.S. Marine Corps.
MSGI clients joined in advocating for changes to IRS guidance on retroactive tax deductions for PPP recipients