Madison Services Group, Inc.
Practical business problems deserve practical policy solutions.
Capabilities
ADVOCACY
With a broad range of subject matter expertise and experience, our team is focused on developing advocacy strategies that will produce results. Using our understanding of the legislative and regulatory processes, we proactively engage key players in Congress and the executive branch to create opportunities for action. MSGI acts as the organization’s policy voice, offering a turnkey policy team. Learn more about how we can make a difference for your organization or business with top-tier advocacy.
FEDERAL PROCUREMENT STRATEGY
A critical part of developing and doing business with the government requires a comprehensive understanding of the federal landscape. Building on experience working with agencies and developing programs to help businesses succeed in government contracting, MSGI also works with individual companies to strategize how to expand their federal footprint and elevate their profile to customers.
GROWTH & EXPANSION
Most important to your business or association's success is the essential need to focus on the future. We can assist you by developing and implementing growth strategies that fit your goals and objectives. By providing direction and vision, Madison Services Group can help your organization or company reach new levels of growth and success.
OUTREACH ACTIVITIES
In many instances, legislative issues have a more far-reaching effect than simply how your business runs - they impact how Americans live. In cases like these, the best way of affecting change and influence is by developing grass-roots activities through cooperative efforts of local businesses and associations to ensure that messages and issues are heard in those districts throughout the country where it matters most. Madison Services Group provides an array of outreach activities for its clients including initiatives and programs proposed by Congress.
Elizabeth Sullivan | President
Elizabeth Sullivan is the President of Madison Services Group, a woman-owned company that provides government relations and federal business development services. She focuses on federal procurement, small business and education policy. She has a Masters of Studies in Law (MSL) in Government Procurement and Cybersecurity from the George Washington University School of Law, and was recently featured in the GW Law Magazine for her role in shaping this new dual degree.
She currently leads the policy teams for a group of small and midsize IT value-added resellers, GovEvolve, the leading voice for small and midsize federal contractors - the Montgomery County Chamber of Commerce, California Association for Micro Enterprise Opportunity (CAMEO) and the HUBZone Contractors National Council. Elizabeth recently led the formation of the Secure Supply Chain Consortium, a group of small and midsize federal contractors that seek to provide constructive input to decision-makers who are tackling difficult supply chain security problems, such as the implementation of Section 889 and the Department of Defense's Cybersecurity Maturity Model Certification (CMMC).
Her expertise in government contracting includes shaping federal acquisition policy on Capitol Hill and analyzing federal procurement data to position companies to win federal contracts. Notably, she recently testified before the Senate Homeland Security and Governmental Affairs Committee on procurement innovation and the role of small and midsize contractors. She has also been featured on procurement panels nationwide, including at the National Contract Management Association (NCMA) World Congress and Women Leaders in Defense and Aerospace Law conference.
Elizabeth is a graduate of James Madison University, and holds a master’s degree in Early Childhood Education. Prior to Joining Madison Services Group, Elizabeth was a Teach for America corps member in Chicago, IL. She currently serves as a member of the DC Teach for America Alumni Board and is a member of the NCMA DC Chapter.
Ann Sullivan | Founder & Strategic Advisor
Ann Sullivan is the Founder of Madison Services Group, Inc. She brings over 40 years of government relations experience in the United States Senate and the House of Representatives, serving in key advisory roles. Ms. Sullivan works with the United States Congress and the Administration to garner national attention for the small and midsize business community.
Her expertise includes government procurement, business development programs, healthcare, export development, and tax issues affecting small and midsize businesses. MSGI specializes in outreach to the small business community. Ann is recognized as the driving force behind implementation of the Small Business Administration's Women-Owned Small Business (WOSB) Federal Contract Program and has been a featured keynote speaker and moderator on many procurement panels nationwide. She is recognized around the country for her work to make meaningful policy changes that allow small business to access the federal
marketplace.
Ann recently formed the Women Veterans Business Coalition and the Women’s Procurement Circle - new policy voices for women-owned businesses and led a small business advisory council for a Fortune 100 company.
Ms. Sullivan serves on the Board of Directors for the Montgomery County Chamber of Commerce and the HUBZone Contractors National Council. She received the Enterprising Women of the Year Award from Enterprising Women Magazine and was honored by Professional Women in Advocacy for Excellence in a Federal Issue Campaign. Ann is also the recipient of three prestigious Stevie® Awards for Women in Business, receiving the top honor in the categories of Lifetime Achievement —Business, Woman of the Year—Business Services, and Communications or PR Campaign of the Year—Public Affairs. She was chosen by Small Business Trends as a Top 100 Small Business Influencer, and the Sunlight Foundation named her as one of Washington’s four “perfectly bipartisan lobbyists.” Ann recently won the “Excellence in a Campaign for Women Serving Women” award from Professional Women in Advocacy.
Chris Alsup | Senior Vice President
As a Senior Vice President with Madison Services Group, Chris leverages his twenty years of government and corporate experience to assist clients with developing and executing strategies to achieve their federal government objectives. As the Executive Director of GovEvolve, Chris assists federal IT Value Added Resellers (ITVARS) with streamlining the government acquisition process and improving key stakeholders’ awareness of ITVAR-related issues.
Chris previously led the North America Government Affairs Team at Dell Technologies in endeavors to promote company priorities among key policymakers. Chris’s team successfully collaborated with executive leaders and internal stakeholders to develop and achieve objectives underlying advocacy efforts.
Prior to rejoining Dell in 2016, Chris Alsup served as Chief of Staff for Congressman Michael McCaul (TX-10), now Ranking Member of the House Foreign Affairs Committee. Chris joined Chairman McCaul’s staff after working four years as a Senior Manager in Dell's DC Government Affairs office. Chris previously served eight years with Congressman John Carter (TX-31), the current Ranking Member of the House Military Construction Appropriations Subcommittee. As Chief of Staff, Chris managed the DC and District staff and daily operations of the Chairman’s personal office. In that role, Chris was responsible for collaborating with Committee and Leadership staff, outside interest groups, and Administration personnel to advance the Chairman’s legislative and political agendas.
With Dell, Chris developed and advocated policies to promote brand visibility and wellbeing of the company. Chris routinely worked with C-level executives to advantageously engage them in priority issues with relevant policy makers. Chris has also been internally responsible for providing the federal budgetary and policy analysis essential to informing strategic business planning decisions.
In Chris’ role as Congressman Carter’s Legislative Director, Chris managed the legislative staff coordinating with district, congressional, and outside entities to advance the Congressman’s legislative agenda. Chris specifically focused on appropriations, foreign affairs, agriculture and military-related policies.
Eliza Joyner | Manager, Government Relations
Eliza Joyner is an Manager of Government Relations at Madison Services Group, bringing her experience at the Small Business Administration. At the SBA, Eliza worked both in the Office of Capital Access, and in the Office of the Administrator.
While in Capital Access, Eliza assisted with Capital Access policy changes to several loan programs by serving as communication liaison and representation for senior leadership. She also worked closely with large lending institutions and external stakeholder groups. During her time in the Office of the Administrator, Eliza assisted with the execution of the Paycheck Protection Program through her outreach with trade associations, banks, FinTech’s and other lending partners. She also supported the Administrator and the Chief of Staff in their external outreach and engagement.
Prior to joining the SBA, Eliza attended Sewanee: The University of the South where she majored in International and Global Studies and minored in History.
Samantha Holt | Government Relations Analyst
Samantha Holt is a Government Relations Analyst with the Madison Services Group. Prior to joining Madison Services Group, she focused on small business federal acquisition matters at the Coalition for Government Procurement. While at the Coalition, Samantha monitored and reviewed Federal Procurement legislation and policies. She also supported the team with internal and external communication and engagement with government, industry stakeholders and Coalition staff. Prior to joining the Coalition, Samantha was a Contract Specialist for vTech Solutions, Inc., where she began her work in the federal acquisition space.
Samantha has a Juris Doctorate (J.D.) from American University, Washington College of Law, where she focused on Health Law and Policy. She also has a Bachelor of Arts (B.A.) degree in Political Science.
Erik Rosedahl | Partner
Erik Rosedahl is Co-Founder of The Advocacy Company. Erik is a talented and innovative advocacy strategist who has been a leading senior manager at several national advocacy organizations. Erik has worked for over 20 years in issue management, strategic planning, message development and coalition building for elected officials and America’s leading trade associations. His extensive resume brings a unique understanding of advocacy technology, diverse public policy issues, coalitions and messaging that affect each region of the country. Before working with Phone2Action, he was vice president for issue advocacy and political action at the National Association of Manufacturers (NAM), the nation’s largest industrial trade association. He was responsible for advancing the legislative agenda of the industry utilizing grassroots tools and campaigns.
While at the NAM he was the architect of their award winning get-out-the-vote (GOTV) and political programs. He launched the NAM-PAC, marking the association’s first ever, political action committee in their 120-year history. He also developed and executed the NAM’s “Friends of Manufacturing” grassroots advocacy and technology platform. This program increased NAM’s outreach “10 fold” with thousands of new manufacturing advocates contacting Capitol Hill and the White House. This program restored the NAM as a grassroots leader in Washington D.C., by leveraging targeting analytics and using Phone2Action’s technologies.
Before moving to NAM in late 2011, Erik served as vice president of national grassroots and issue management for McGuire Woods Consulting. He oversaw the firm’s Washington, D.C. advocacy department and consulted with American trade associations and corporations on strategic planning, message development, issue and ballot campaigns, external grassroots initiatives, coalition building and e-mobilization.
Prior to McGuireWoods Consulting, he served as director of state grassroots for CTIA (The Wireless Association). In that position, he led ballot and legislative campaigns across the United States including key victories in Illinois, Maryland, Michigan, Minnesota, New York and Texas that, when combined, saved consumers over $1 billion in costly telecom fees. He built a national bipartisan coalition of business, community, minority, organized labor and women’s associations that delivered over 1 million original consumer grassroots calls, e-mails and personal letters to federal and state elected officials. Mr. Rosedahl also served as northeast political director for the National Federation of Independent Business and as mid-Atlantic political manager for the Associated Builders and Contractors. In addition, he served on the official and campaign staff of U.S. Senator Rod Grams (R-MN) for five years.
Laila Hawkins | Intern
Laila Hawkins is Bachelors of Arts candidate in International Affairs at The George Washington University Elliott School of International Affairs, with a concentration in Security Policy and a minor in Data Science. As an academically focused student with a clear sense of community service and an appreciation for problem-solving, Laila is drawn to work that prioritizes the protection and elevation of marginalized and under-represented communities.
While working for her local State Assemblymember for three years prior to the pandemic, Laila gained an appreciation for the U.S. legislative process, both of which have an impact on the lives and businesses of marginalized communities. She prides herself on her ability to adapt and use her previous knowledge to come up with creative solutions to current issues. Outside of academics, Laila finds fulfillment in opportunities to travel, connect with new people, and provide help in any way she can. Prior to attending the George Washington University, Laila graduated Choate Rosemary Hall in Wallingford, CT.